Brand Licensing Europe confirms more than 150 exhibitors



152 companies are already confirmed to exhibit at Brand Licensing Europe 2021, with seven weeks to go and more are expected to sign. The announcement coincides with the launch of the event’s online platform. Anyone registered with BLE can drop off a virtual business card, search the exhibitor list or IP directory, and start booking meetings for in-person and online events through the Matchmaking feature, sponsored by Flowhaven.

BLE takes place in person November 17-19 at ExCeL London with a follow-up online event November 30-December 30. 1. As the first in-person licensing event to take place in over two years, BLE has a wide range of exhibitors from all over the world with a strong representation from Europeans and internationals as well as the UK, covering the full range of categories from sports to animation, heritage and games.

Exhibitors to date include:

  • ViacomCBS;
  • Hasbro;
  • Perfetti Van Melle Group;
  • Panini;
  • Rainbow;
  • SEGA;
  • Vivendi;
  • Coolabi;
  • War hammer;
  • The Smurfs;
  • Penguin Ventures;
  • Banijay brands;
  • Crispy roll;
  • Manchester City;
  • Aardman;
  • Asterix;
  • FC Internazionale Milano;
  • ETS Studios;
  • Kate Mawdsley;
  • Withit Studios;
  • Olympic Marseille ;
  • WWE;
  • MGA Entertainment;
  • Natural History Museum;
  • Imperial War Museum;
  • Sinigaglia;
  • Asmodeus;
  • ZSL (London Zoo);
  • French Football Federation;
  • FC Barcelona;
  • Junior Planet;
  • Sophie La Girafe;
  • England football;
  • Dorna Sports;
  • Real Federación Espanola de Futbol;
  • IMG;
  • Magic Light Pictures and many more.

“It’s been a long time since we’ve been able to connect face to face with our licensees and watch their amazing products together,” says Alexandra Sanson, Brand Manager, Magic Light Pictures. “We are delighted to reconnect with them in a physical space and to be able to exhibit our beautiful collections and brands under license at BLE.”

“The whole TF1 Licenses team is very happy to attend this year’s BLE,” says Cécile Chevalier, TF1 Licenses marketing manager. “We missed meeting our partners in person and seeing all the big projects in 3D rather than behind a screen. BLE is the biggest European event for the licensing industry and we look forward to the new experience of this hybrid event.

“We are really excited to be able to return to BLE and meet all of our partners during the event, as well as during the ‘after events’,” said Waell Oueslati, EMEA Acquisitions and Licensing Director, Crunchyroll.

In addition to facilitating presentations, intellectual property discovery and meeting bookings, the online platform will host on-demand educational content and exhibitor trailers. This content will be uploaded after the in-person event ends on November 20 and follow-up meetings will be available during BLE Virtual on November 30 and December 1.

The online meetings feature, sponsored by Flowhaven, was launched on BLE (and sister show Licensing Expo) five years ago. In its first year, more than 1,200 business meetings were organized and 13,783 online profiles created. By 2019, when BLE was last in person, those statistics had climbed to 3,129 meetings.

“We are only seven weeks away from meeting in person at BLE and knowing that we will have over 150 companies from all over the world exhibiting in London and / or online is great news for the industry and for our visitors,” says Anna Knight, Vice President, Licensing, Informa Markets. “I think it’s fair to say that we all missed this one-on-one time, and it will be wonderful to reignite connections and provide inspiration and food for thought for the European licensing industry. one more time. And for those who participate online, I promise you won’t miss out. We will broadcast streaming sessions, vox pops and exhibitor interviews filmed at BLE in London, as well as exclusive and never-before-seen content created for the virtual platform.

Register to attend Brand Licensing Europe 2021 for free by clicking here. To learn more about the exhibition, click here.


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