Moonlight Madness at Fairview Celebrates Local Support

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On November 26, local support for Fairview businesses was evident as people walked around town to take advantage of the Moonlight Madness offerings.


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“It was so amazing to see the city come alive at night and see so many people going out to do their seasonal shopping and support local businesses,” said Pauline Lyman, director of the Fairview & District Chamber of Commerce, in an email. “Our message this year is, ‘Keep your seasonal shopping dollars in your community.’

Lyman said it was an important message “because businesses are the heart of the community and without them we wouldn’t have a city”.

She acknowledged that Fairview may not have everything people need during the holiday season, but stressed “it’s so important that everyone thinks local first.”

“When a small business suffers, the whole community suffers. Why am I saying that ? Think about it. Big box stores and online businesses like Amazon don’t pay taxes in our community, sponsor local events or your children’s sports activities, volunteer their time in the community, or serve on boards and boards. committees, striving to make Fairview a better place.

Lyman said that even with the convenience of big box stores and online options, “We’re just asking local consumers to think about where their hard-earned money is going and how much their community is worth.”

A farmers ‘market that day at the Legion and a vendors’ market in the old Fields building gave shoppers more choices to find these one-of-a-kind items locally, Lyman said.

“We organized the sellers market and 18 various home businesses and artists showcased their products. I think the people of Fairview and the area were really keen on a market like this, as few similar shopping experiences were held this year due to Covid.


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Over 500 people attended the market, which exceeded the expectations of the Chamber and the vendors.

“The atmosphere at the market was incredible. The constant flow of people happy and excited to go out, the Christmas decor and the music in the background really got me in the Christmas spirit, ”said Lyman. “I hope it was the same for the others.”

The Chamber hosts the first annual Christmas carnival and parade in the community on December 4th. “For the past few years, the Santa Claus Parade and other children’s activities have taken place during Moonlight Madness,” Lyman said. “Last year we had to cancel all planned extras just days before Moonlight Madness due to new Covid restrictions, which have now ceased. A year of hiatus made us rethink things. After consulting with many of our valued retail members, it was decided to keep Moonlight Madness strictly as a shopping experience and to host a second separate event to thank the community for their support.

The sponsorship and support of municipal partners, businesses and local associations make the event possible. The afternoon event begins with a Santa Claus parade. The Chamber challenged everyone to “step up… and make this the best Santa Claus Parade yet!

Fun family activities follow the parade, including an ice sculpture presentation, sponsored by the town and the General Manager of Fairview; carnival games sponsored by Westside Community Church; “Shopping with the Elves” offered by the dollar store with the help of volunteers from CIBC; a ‘Dash for Cash’ scavenger hunt provided by Elements and Victim Services – “plus we’ve got a few other things up our sleeve,” Lyman said.


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Santa will be in town and Lyman assured it would be a safe experience against Covid “for both Santa and the kids”.

“First of all, Santa will be tested for Covid the day before and the photos will take place in the Fields building, which allows for a lot of social distancing space. Cold North Computers has implemented an online reservation link so parents can select a 30-minute time slot to limit overcrowding and long wait times.

For more information, Lyman invited people to check out the House’s Facebook page or their website, where parade registration forms are available and where you can book a time to visit Santa. She is also available at the office: (780) 835-5999 or by email: [email protected] or

Joanne McQuarrie / Postmedia Staff



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